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2010年7月6日星期二

Sole F80 Treadmill Review - Could be the Sole F80 Treadmill Ideal for you personally?


Treadmill -sold by kathryn48


about me please visit about page
Most of us wish to get rid of bodyweight but when it's freezing outside, do you truly wish to go for any stroll? In the event you do not then you certainly may perhaps be in search of anything much like the Sole F80 Treadmill. This treadmill is among the additional well-known kinds for the industry right now but is it really worth the instead huge value that you simply ought to pay out?

Great Items

There are various great items relating to this treadmill.

one. Firstly, it's the very best original warranty you might get for just a treadmill. Even though it's high-priced, you receive an astonishing 30-year original warranty within the motor, 30 many years around the deck, lifetime for the frame, and 5 a long time for that electronics, belt as well as the rollers. Additionally, you have a two year or so assurance on labor.

two. The belt and deck will also be rather huge. Commonly you can receive a belt that's 17 by 50 inches, however the Sole F80 Treadmill carries a belt that is certainly 20 by 50 inches, an excellent dimension.

several. The machines is highly quiet, that's a large in addition in case you take place to reside in an condominium constructing.

four. It's got some attributes you'll find on no other treadmills which includes arm rests which have speed and incline controls. You can even enter your bodyweight and age and get customized readouts in your improvement.

five. It may fold right into a tiny area, once more which makes it great for apartments.

Terrible Details

Now this wouldn't be a fair examine if we didn't go finished the items which are not so wonderful regarding the Sole F80 Treadmill.

one. To start with, it weighs a great deal. It happens in at 250 weight and that's in excess of the typical treadmill.

a couple of. It's incredibly costly to get a treadmill, coming in at $1,500 when a lot of treadmills are available in at $500.

three. It truly is rated for just a greatest pounds of 335 weight. You will discover other treadmills which are rated for greater utmost weights.

four. The device has small deals with so it's not great for that elderly or any one who can have problems while using the manages.

General Impression

Indeed this treadmill is pricey, but that high-priced price is a lot more than created up for because of the original warranty that purely can't be beat. Lots of people think how the guarantee alone is worthy of paying for this treadmill. While you obtain this treadmill, you understand you might be having some thing that should operate for everyday living.

Also, though there are many limits on it such as limited manages and excess weight limits, it truly is quick to work with and effortless to set aside. On the list of largest complications with treadmills is always that they may be as well huge knowning that keeps any individual who lives in the condo or condo developing from possessing one particular. The Sole F80 Treadmill fixes this by folding up and getting highly quiet.

Forgetting regarding the selling price, it is a treadmill you must acquire. Should you can pay for it, you can find the guarantee offsets the increased value and you'll discover this treadmill one of many ideal for the market place

2010年5月4日星期二

The Ultimate walking treadmill For Your Abs?


Kissing Monkeys by Janety el planety


Well, this is a piece of fitness equipment that will. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. Electric treadmillIt is perfectly designed for all kind of body weight and can sustain more heavy duty exercises without any problems. Here are two great treadmill workouts you can use if you are pressed for time. It does not move until you push it with your feet by walking or running. folding treadmillToday, the fitness treadmill is an affordable piece of exercise equipment. The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. As you can see, the price rises with the higher level of quality and durability that is built into each of these machines and that is to be expected. However, there are a large number of treadmills on the market. Below is a short list of the main features you should look at when reviewing treadmill exercise equipment.However, many people overlook one of the biggest factors - your own size.


10 Comments

  1. GO HOME! Says:
    April 21st, 2010 11:46 PM

    THERE MUST BE A REASON WHY THIS BROAD WON'T GO HOME TO JON'S CHILDREN!!??

  2. a mother Says:
    April 21st, 2010 9:54 PM

    you all are probably worse parents than her its so easy to give judgement about something you know nothing about...but its ok foe angelina jolie to keep spittin em out and adopting just for a nanny to take care of them and most of them arent even her real children get a life and leave this woman alone as a matter of fact rot in hell!

  3. Karen Fick Says:
    April 20th, 2010 6:19 PM

    OMG Kate thinks she can replace Jen A.

  4. yogi Says:
    April 18th, 2010 1:29 PM

    Kate Gosselin and Sarah Palin -- NO TALENT PUBLICITY HOS.....

  5. majames Says:
    April 15th, 2010 5:47 PM

    Kate should lose those kids...She is never home and does not want to bet bothered with them....She is a publicity monger and thats all she wants....She is a plastic person with absolutely NO personality....She belongs in a zoo and the people who are voting for her, need their head examined on dancing with the stars...She is worse than a robot....

  6. PUBLICITY HO Says:
    April 15th, 2010 1:17 AM

    YEARS BIGGEST PUBLICITY HO!

  7. HELL NO Says:
    April 15th, 2010 1:16 AM

    HELL NO JON WON'T ALLOW THIS!

  8. Hellion Says:
    April 14th, 2010 1:47 PM

    I heard that Nicolas Cage's house is for sale.

  9. for_real_tho Says:
    April 14th, 2010 11:56 AM

    whatever...where in the hell do you find these "insider" fools...lol...here's a tip, if they say they are anonymous, they are full of shit....

  10. vswilson Says:
    April 14th, 2010 10:50 AM

    Please pardon me but, Sandra Bullock is still the girl next door.
    All the best to Kate and her young curtain-climbers.


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What a wacky challenge -- balancing quarters. It looked so easy but those people were in pain in no time. Michael emerged victorious, with $2,000 to show for it, and so did Sunshine, for coming in second. That was followed by a frantic win to take home two brand-new Mazdas: Contestants had to run up a muddy hill, in the rain, to fetch keys tied to a balloon. If the key fit the ignition, they won the car. All I kept thinking was, man, that driver's seat is all sweaty and wet and the floord boards must be muddy. Hopefully they got it detailed. Andrea, who apparently drives a junker, won it. Sunshine was dying to win the other, but instead her dad won it and, no surprise, promptly gave it to his beloved daughter. These two are just such a sweet pair.


Many of the contestants are starting to show the wear and tear of the season -- but also have the finish line in their sights and are responding accordingly.


Daris is focusing on keeping his stress level in check, lest it show up on the scale. And poor little Miss Vicky is making up for lost time at the ranch, and doing so under the watchful glare of Jillian, who once again worked her magic. On one day, Vicky had trouble making it through a five interval workout, insisting that it was too hard, she wasn't ready, blah blah blah. So, the following day, what does Jillian have her do? Run the same set the following day....alongside all of the competitors who can run. The math: 35 intervals total. It was punishment for not following Jillian -- but, more importantly, Jillian's attempt to get her to go beyond her limits. Mission accomplished.


Still to be figured out: Why, exactly, did Vicky end up at 300+ pounds. One thing that is causing pain: Her belief that her parents deserve a prettier daughter. I was reaching for the Kleenex at that one.


A mud fight later ensued, with the players literally dragging Bob through the mud, and he was a good sport about it. Then, he turned the crowd on Jillian. Admit it: Seeing that look on Jillian's face as she realized she couldn't turn the masses back and began running for her life was priceless. (We rewatched that door-slamming scene, and it got funnier each time.)


Of course, the final laugh went to Jillian during the last-chance workout, which is always brutal. But "This time, it's personal.... I beat them until I literally thought their brains were going to pour out of their ears and their noses."


In another example of pushing through the pain and personal limitations: Michael jogged a mile, a personal first. Great, Bob said, "now do it again." But Michael figured he couldn't just stop at two, right? So he made it a 5K. And then, since he was already on the darned treadmill, he just made it an honest five miles jogged. So he went from never jogging a mile in his life to jogging five. Unbelievable. Now, Michael just looks like a heavy dude -- no sign of that incredibly obese Michael who first showed up at the ranch.


Bob told Michael that he will be in the final four "if it kills us both."


It was a tough week on the scale. The numbers weren't much to write home about, except for a pigtailed Michael, who lost nine pounds. The low numbers sent Andrea and Sam -- who lost zero pounds -- below the yellow line. It was Andrea's time to go home. She looks great at home, is teaching cycling classes, and it was so nice to see her jogging with her dog, who was underexercised due to Andrea's weight. (Was it me, or did you also hear that dog say "Yippie! I'm running with my mom!")


--Rene Lynch
Join me on Twitter @renelynch





Well these should not be a problem now. You will be able to run indoors which is very safe rather you are at a gym or at home. That treadmill we're talking about is the Sole F80 motorized treadmill.This treadmill also allows you to fold up and hide away your treadmill in order to make sure that your room is not too crowded.It also features a wide range of upgrades over the traditional treadmill like a powerful 3.0 HP motor, a good set of large rollers, a cushion flex running surface and presets that will make any workout you choose fun and challenging. motorized treadmillThe extra large running surface and one touch speed adjustment deliver maximum performance during the workout. When looking for a higher end 'commercial grade' treadmill for your home gym, consider a 'lighter' version of a commercial treadmill model or a home fitness equipment brand that is known for higher end machines. This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.This treadmill is also used in schools, heavy traffic gyms, hospitals and health clubs as this can cater all fitness levels and ages.

2010年3月28日星期日

The Ultimate foldable treadmill Worth Buying?


longlivezeon2007-img600x450-presentation1 by kathryn48


Well, this is a piece of fitness equipment that will. When you buy this treadmill, you know you are getting something that will work for life.When people complain about the treadmill being boring, it is probably because they do the same workout over and over.Running MachineIt also has the wireless heart rate control, 3 color LCD display, arm rest and incline controls to assist you during training.We recommend changing your routine every two weeks. They are quite cheap! You can pick up a new one for under 0 easily. magnetic treadmillMost home machines can be folded and stored away with minimal effort. If you've been running for a while you already know that outdoor running is not always possible due to weather and other unforeseen circumstances, that's when your treadmill becomes your best friend. They all tend to be very highly rated in most home treadmill reviews. Before you make a treadmill purchase, there are some things that should be taken into consideration.And since it's still selling really well, more and more companies have begun manufacturing them. There are all types of treadmill exercise equipment out there.





Compact and multi-functional furniture is not just a smart space-saving solution, but is aesthetically pleasing too, which makes it perfect for modern decor. And if you are looking for a smart fitness solution to furnish your home gym, then the Xfit by Carpam Sport & Tumidei is one machine that is designed to let you follow your fitness regimen in your own personal gym at the best. The Xfit is a compact, stylish wardrobe with dimensions of 90×60x160h centimeters to fit into any decor. The stylish design merges design and practicality in a single piece of furniture. The unit consists of mirrors, 1 Drill rest, 1 treadmill with 1.75-hp motor, speed up to 16 km/h, electric tilt up to 10 percent gradient, 2 sets of rubber bands with multiple anchor points in order to train both the upper and lower body, 2 chrome dumbbells 2kg., 1 bench exercise besides an integrated 19″ LCD TV with DVD/CD player to keep you entertained. The Xfit is available in 11 color choices and in 3 different materials. This all-in-one home gym will set you back $6,332 and is available online for purchase.


Via: Digs Digs/Tumiedi Spa


Xfit Exercise Machine Picture Gallery





Compact and multi-functional furniture is not just a smart space-saving solution, but is aesthetically pleasing too, which makes it perfect for modern decor. And if you are looking for a smart fitness solution to furnish your home gym, then the Xfit by Carpam Sport & Tumidei is one machine that is designed to let you follow your fitness regimen in your own personal gym at the best. The Xfit is a compact, stylish wardrobe with dimensions of 90×60x160h centimeters to fit into any decor. The stylish design merges design and practicality in a single piece of furniture. The unit consists of mirrors, 1 Drill rest, 1 treadmill with 1.75-hp motor, speed up to 16 km/h, electric tilt up to 10 percent gradient, 2 sets of rubber bands with multiple anchor points in order to train both the upper and lower body, 2 chrome dumbbells 2kg., 1 bench exercise besides an integrated 19″ LCD TV with DVD/CD player to keep you entertained. The Xfit is available in 11 color choices and in 3 different materials. This all-in-one home gym will set you back $6,332 and is available online for purchase.


Via: Digs Digs/Tumiedi Spa


Xfit Exercise Machine Picture Gallery





Are you determined to stay with your weight loss program, but you need to travel a lot? All treadmills have programs for all individuals no matter what there fitness goals are. If you're like one of the millions of people out there that have wanted to start a better healthy lifestyle, or just simply looking to lose a few pounds, you might want to get yourself a great motorized treadmill. It allows some great uses, including six presets, and so much more. To also further the challenge this treadmill has a full 15% incline for those that need a more professional workout.motorized treadmillThe Amazon price of this treadmill is 99.00When looking for a higher end 'commercial grade' treadmill for your home gym, consider a 'lighter' version of a commercial treadmill model or a home fitness equipment brand that is known for higher end machines. This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.As more and more people developed the habit of doing regular exercise, the popularity of commercial treadmills has also increased.

2010年3月25日星期四

How to select magnetic treadmill For You


Rubbermaid selves over treadmill by Jay_Buster


When you are looking for a treadmill for your home, you want to get one that is going to work well for you. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. Treadmill equipmentIt is perfectly designed for all kind of body weight and can sustain more heavy duty exercises without any problems. Here are two great treadmill workouts you can use if you are pressed for time. They are quite cheap! You can pick up a new one for under 0 easily. treadmillSuch innovative designs encourage even the most stubborn homeowners to buy one and keep at home.The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. Your best bet then is to carefully decide how to plan to use your home treadmill and then what your budget allows, and then choose the machine that will best fit your needs from there.Before you make a treadmill purchase, there are some things that should be taken into consideration.There have been a lot of advancements in technology and durability over the past couple of decades. There are all types of treadmill exercise equipment out there.





Are you determined to stay with your weight loss program, but you need to travel a lot? You will be able to run indoors which is very safe rather you are at a gym or at home. It's not something that many people are taking lightly either because they are moving forward so well on a nice treadmill. This treadmill also allows you to fold up and hide away your treadmill in order to make sure that your room is not too crowded.It also features a wide range of upgrades over the traditional treadmill like a powerful 3.0 HP motor, a good set of large rollers, a cushion flex running surface and presets that will make any workout you choose fun and challenging. home treadmillThis treadmill priced a little high than other brands has some additional features which support for the high price. When looking for a higher end 'commercial grade' treadmill for your home gym, consider a 'lighter' version of a commercial treadmill model or a home fitness equipment brand that is known for higher end machines. First of all, the frame of a commercial treadmill is made of a high alloy steel or aluminum, and is welded, as opposed to put together with nuts and bolts, like consumer grade equipment. This treadmill is also used in schools, heavy traffic gyms, hospitals and health clubs as this can cater all fitness levels and ages.

2010年3月23日星期二

How to get folding treadmill Reviews


Treadmill side view when folded. by louiseaone


It is affordable, powerful, quiet and it will help you shed those unwanted pounds.Many people feel that the warranty alone is worth purchasing this treadmill. When people complain about the treadmill being boring, it is probably because they do the same workout over and over.Treadmill EquipmentIt is perfectly designed for all kind of body weight and can sustain more heavy duty exercises without any problems. We recommend changing your routine every two weeks. The second most important feature is the belt. commercial treadmillToday, the fitness treadmill is an affordable piece of exercise equipment. The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. As you can see, the price rises with the higher level of quality and durability that is built into each of these machines and that is to be expected. Sometimes it can be difficult for the consumer to know which treadmill is best. There are so many choices today that it's very hard to narrow your decision down to a specific machine. Your size and weight matter when choosing treadmill exercise equipment.






After purchasing a large piece of fitness equipment from Amazon, do not move. Ever. This apparently confuses the customer service representatives and sends you on a two-month odyssey of buck-passing, missed connections, confusion, and consumer mayhem. Vu writes that he has learned this lesson the hard way. He would like Amazon to come pick the damn thing up so he can get his refund.



I ordered a treadmill from Amazon on 11.29.09. It was delivered on 12.9.09, and a week after the delivery I moved to a new place. That's when I assembled the treadmill and realized it was not working. The display was OK, the timer was counting down, but the belt was not moving. So here's what I've been doing the last couple of months..

Dec 29, 09:

I call Amazon and talk to but am told that I cannot have it replaced because I've changed my address since the delivery. I should call the manufacturer and try to get it fixed. I call Merit Fitness about 3 times but due to the high number of calls, I am asked to leave a message and am reassured that I will be contacted within 24hrs. I am not.



Late Dec - early Jan:

I keep calling.



Early Jan:

Someone finally answers. One hour on the phone explaining what is working and what's not. The representative says that they will send me some parts and have a technician in my region contact me within a week.



A couple of weeks later:

I get the parts.



Mid Jan:

I call again and get the number of the technician. I call them and we schedule an appointment.



Late Jan:

I file for half a day off work and stay at home, waiting. Nothing. I call again and am told the technician should have already stopped by. I go to the door and see a note that they were there but the bell was not working. The bell *is* working but even if it weren't, why didn't they knock? Or call? I call again and they tell me that the technician will be back later. File for another half day off work. The technician comes about an hour later and after looking at the treadmill informs me that I don't have the necessary parts. He will have Merit Fitness ship the parts and schedule a new appointment within a week.



Two weeks later:

No parts, no call. I call Merit Fitness again. They apologize but the defect is so expensive to fix that I am better off replacing it. They tell me I can just keep or throw away the old unit, and I should call Amazon to get a new one. They don't know why I wasn't informed about that earlier and had to call myself.



Feb 10, 2010:

I call Amazon and talk to I tell her I want my money back and I don't care for a replacement unit anymore. No problem, we will pick the unit up, and you will get refunded as soon as we get it. What's your new address? I give her my new address and she tells me somebody will call me back to schedule a pickup. No one ever calls me back.



Feb 15, 2010:

I call Amazon again and talk to We schedule an appointment for Sunday so I don't miss any more time from work, just ruin a weekend.



Sunday Feb 21, 2010:

I get a call from the shipping company to come out because they are at the address. I get out, but nobody's there. Call them back, turns out they went to the old address. They will give me a call back in 5 minutes. One hour later, no call. I call them and they tell me that's the address they got from Amazon. Nothing they can do about it, I should call Amazon. At this point I am pretty frustrated. I call Amazon and talk to She apologizes, it was their mistake. But still, they can't give me a refund without the item. And I cannot have the treadmill picked up the same day, so we have to reschedule.



So what's it gonna be - do I want to miss another day from work, or stay home one more weekend? I tell them it's been two months and I want my money back, I don't care how they will pick up the treadmill. Not my problem anymore. I get to talk to the manager. Then the manager's manager. Then the manager's manager's manager whose name is I tell him what I told the rest - I will leave the treadmill in front of the house. I live in the Seattle area so it rains pretty often, but it's not like it can get any more broken than it already is. So come pick it up whenever you want, then send me my money back. Doesn't sound like the manager cares too much about the item. He's OK with me just leaving it outside. I will be refunded as soon as they get it, in whatever condition it might be. So there it is now, waiting to be picked up in front of my house. It's been sunny the last couple of days so they might get lucky. I don't really care either way - just want it out of my sight at this point.



Tuesday Feb 23, 2010:

Three different people from [a local shipping company] l call me to confirm the pickup date for Wednesday between 1 and 4 pm. I explain to each of them that I will leave the item at my front door. They tell me it is fine as long as I provide a note with the item number, order number and my signature.





9 am Wednesday:

I leave the treadmill with the note attached to it (see photo) in front of my house and leave for work.



1:19 pm:

I receive a call from Amazon and they tell me that the driver couldn't pick up the item because nobody was home to sign for it. I tell her what happened. She counters back saying that the driver didn't find a note (see photo). She sounds very upset like I am trying to blame her. She asks me if I want to schedule another appointment since they can't come and pick it up the same day. I say no and end the conversation.



1:45 pm:

I take another half day off work to go home and try to handle this. I call Amazon and talk to who is supposed to transfer me to , but I get disconnected. I call again and talk to who basically tells me that it is my problem and I have to call the shipping company myself. I ask her to transfer me to She snaps at me and tells me that we are not going anywhere with this, but agrees to transfer my call.



2:00 pm:

I finally get to talk to who still remembers me from our conversation last Sunday. He tells me that I was supposed to leave the item outside, but in a dry area, where the driver can pick it up. It sounds like he wants me to build a little house for the treadmill or leave the key for my house. I tell him that we've never agreed on that. At that point he tells me to call [the local shipping company] again and schedule another pickup. I call and talk to who tells me that I can't contact them directly. They will have to call me back after Amazon enters the order to schedule the pickup. So now I am waiting to see what happens next. It's so ridiculous that it's almost entertaining.



Just to give you more background information: I have been shopping at Amazon for years and have never had any complaint before. In fact, I have never filed a complaint for anything in my life. But this is ridiculous. What do you suggest I should do?



At this point, I probably would have long ago hired my own shipping company to dump the treadmill in front of Amazon's headquarters. Otherwise, I'm fresh out of ideas. Any suggestions for Vu, Consumerist hive mind?



http://www.biofusiondesign.com/archive/have-you-ever-tried-to-get-a-refund-from-amazoncom [Biofusion Design]









Build a Sturdy Laptop Tray For Your Exercise Equipment





When exercise companies started designing exercise bikes with televisions built into them, they were certainly onto something. Mount your laptop on your exercise bike or elliptical machine with this rock-solid build.

We've already shared how to use PVC pipe to build a laptop holder for an elliptical machine, easy to build thanks to the ease with which you can saw and drill plastic pipe. If you're looking for a laptop stand with a studier feel to it, this metal version fits the bill.


Chris over at ManMade, a craft and DIY blog, wanted a solid laptop stand to attach to his recumbent bike. He stopped by the hardware store and grabbed some basic parts like angle iron and bolts, and with a little bit of DIY elbow grease in the shop—nothing more hardcore than drilling and using a dremel tool—he had a polished and sturdy laptop holder for his bike. It even has an area cut out of the support braces for peripherals and the power cord to be plugged in. Check it out in the video below:



If you have a treadmill and not a bike or elliptical, you'll definitely want to check out how to build a walking workstation. Have a hack that helps you spend more time exercising? Whether it involves DIY wizardry or just cleverness, let's hear about it in the comments.





There is compact fitness equipment that can help you with your needs at a very affordable price. If it is raining, snowing, loose dogs, or what ever the reason is, you will not need to worry because you will be able to get your running in no matter what by using this machine.It's not something that many people are taking lightly either because they are moving forward so well on a nice treadmill. If you're not a new comer to the treadmill arena, then you'll love the more advanced features found on this machine. More than just an easy to use machine it comes with full stereo speakers to guide you through whatever kind of sounds you want to workout to. manual treadmillThe main difference of Endurance T10 HRC Treadmill with others is the warranty. It will serve you just as well and cost you thousands less.This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.Professional gyms have been a popular choice to visit as there are expert trainers that provide classes for proper workout methods.

2010年3月22日星期一

How to Lose Weight on a walking treadmill Equipment Report


Harwich - England - High Lighthouse Sign - November 11th 2006 by law_keven


When you are looking for a treadmill for your home, you want to get one that is going to work well for you. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. treadmill equipmentMy brother-in-law was almost 350 pounds 3 months ago and the Sole F83 didn't have any issue carrying his weight at higher speed. Each are twenty minutes long, include a warm up and cool down period, and are equally effective for runners or walkers.With a non-motorized treadmill, you go only as fast as you push yourself.motorized treadmillFortunately, all that has changed. The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. Any of the above mentioned treadmills can make a great choice if you are serious about either walking or running your way to fitness. Sometimes it can be difficult for the consumer to know which treadmill is best. There have been a lot of advancements in technology and durability over the past couple of decades. There are many factors to consider - performance, durability, motor size, and all of those features that are now being offered.


There's a reason why radio and outdoor (billboard) advertising together became a $30bn to $50bn annual domestic market. When people are mobile, like driving a car, they are not reading, they are not watching video, they are not opening email. At least they should not be doing those sorts of things while driving a car.

While radio and billboards will still be attractive advertising opportunities for some time to come, there is a new way to reach the mobile consumer - on his or her phone.

I'm not talking about calling you or text messaging you on your phone. I am talking about when you connect your android phone into your car's audio jack or when you put on your iPhone headphones and hop on the treadmill at the gym.

In these situations, you are likely listening to audio and increasingly streaming audio. That audio stream can contain commercial messaging if it is done right. And because the phone, as opposed to the car radio or the billboard, knows a lot about you, including where you are, the messaging can be targeted (ie made relevant).

This is the opportunity our portfolio company TargetSpot was built to go after. When the company was started, it decided to focus on terrestrial radio companies and help them monetize their internet streams. It is the leader in that market today. Then it added "pure play internet radio" providers like Yahoo! Music, MySpace Music, and AOL Radio to it's network and further solidified its lead.

And today, TargetSpot is rolling out its first mobile audio advertising service, in partnership with Slacker. If you want to reach people who are listening to streaming audio via their phones in their cars, in the gym, at work, and at home you now can do that via TargetSpot.

Slacker is one of several streaming audio companies focused on the mobile phone. Others include Pandora and Last.fm. I expect we'll see hundreds of providers over time.

And I expect that we'll find out that the audio format is one of the most powerful forms of mobile advertising. Just like it has been in the offline world for the past century.






Music videos are an art, and they, like many art forms, had a golden age — and it ended about ten years ago. That was when music videos for bands that were just breaking out (not just U2) could be big, lavish spectacles; these days we’ve got lots of inventive, lo-fi videos made on the cheap (think OK Go’s famous treadmill video) but so little that’s done on a grand scale.


Of those golden age directors, Jonathan Glazer is one of the most unique. He sets himself apart with a surreal style that employs lots of long takes — not something you see in many cut-a-second videos, then or now — and he’s been known to hire actors, and do all sorts of unconventional things like turn the song down in the middle of the video to have some dialogue happen. Some are more like mini-movies than music videos, which is why, I suppose, he made such a graceful transition to film with Sexy Beast and Birth. Anyway, let’s start by taking a look at his most recent video, for Jack White’s new side project, the Dead Weather. Bloodless but hyper-violent, set in a desert no-man’s-land behind a suburban housing tract, it’s hypnotic and hilarious and seems to be full of hidden meanings.





Another “long takes of people walking” video is for UNKLE’s song “Rabbit in Your Headlights,” featuring Thom Yorke on vocals. We never learn who this unidentified man is (he’s certainly not in the band) — is he insane? A superhero? A magical saint? It’s all so disturbing and wonderfully ambiguous.



Speaking of disturbing and ambiguous, there’s Glazer’s underappreciated masterpiece, Birth, a film about a widow who is approached by a young boy who claims to be the reincarnation of her dead husband. He’s very persistent, and seems to know all sorts of intimate things about the dead man and Kidman’s character, and at first she pushes him away, unable to accept it (and prodded by her jealous and freaked out new husband, played by my favorite character actor, Danny Huston) — that’s the first scene you’ll see. (Sorry about the subtitles.) It’s followed by a long, wordless scene that’s shot all in one take, in slight slo-mo, that consists mainly of an unbroken close-up of Kidman’s face as something within her changes. It’s subtle and gets under your skin, and with nothing but a few blinks and slight facial movements, she communicates more than pages of dialogue could have.


“Song for the Lovers” breaks just about every music video rule imaginable. It features the singer just hanging around his fancy hotel room, looking not particularly glamorous, and getting room service — all in long, unbroken takes. At one point the song itself fades away. And somehow it seems to generate this bizarre suspense, like something terrible could happen at any second.



Glazer’s also done a lot of notable commercial work, including this great spot for Sony.


Glazer did several early videos for Radiohead, like this deceptively simple one for “Street Spirit,” which is full of little tricks and lots of great slo-mo (another Glazer hallmark).


Big music labels won’t allow embedding of their videos, which is endlessly annoying and pretty much ensures that they won’t go viral — but if you feel like looking up Glazer’s video for “Karma Police” on YouTube, it’s definitely worth a look.


Another unusual concept for a video — people crying. Really crying, in such an honest way that it’s a little uncomfortable to watch.


Wish I could include some clips from Sexy Beast here — it’s great — but I can’t think of a single scene that doesn’t include a paint-peeling amount of swearing. But do yourself a favor and check it out. It includes some of the best performances ever given by both Ben Kingsley and Ray Winstone, which is really saying something.








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